Music streaming is no longer just about audio. Platforms like YouTube Music are leading a new wave by offering a visually-rich experience that resonates especially with Gen Z and mobile-first users. Since 2019, Spotify has maintained its position as the world’s most popular music streaming platform, reaching 246 million subscribers by 2024.
Amazon Music might rank last among major music streaming platforms with 32 million users in 2024, but its CAGR of 35.5% tells a story of consistent, quiet growth.
Amazon’s Unique Appeal Amid Competition
Unlike other platforms that target hardcore audiophiles or trend-savvy youth, Amazon Music appeals to casual listeners and smart home users. Bundled with Amazon Prime and integrated with Alexa-enabled devices, it benefits from passive adoption and ease of use.
Its library has expanded significantly, offering both free and HD tiers. Yet, its interface and recommendation algorithms lag behind leaders like Spotify or YouTube Music.
Amazon’s strength lies in its ecosystem. As more households adopt smart devices, Amazon Music stands to benefit from increasing embedded use. Its growth isn’t flashy, but it’s reliable.
With strategic improvements in UX and personalized recommendations, Amazon Music could secure a stronger foothold, especially in family and household segments.
Source: LinkedIn
Intan is a Business Analyst at Central Insight. Prior to joining Central Insight, she was a lecturer at Universitas Mercu Buana Jakarta that taught research method. She also has experiences as the lecturer assistant and research assistant at the university. She has several research experiences in social-psychology about scale adaptation and experiment guideline, and three of them were published at credible Indonesian journals. In Central Insight, she has been involved various projects in several sectors, namely digital technology, communication, agriculture, FMCG, and F&B. Intan holds Psychological Science Master’s Degree focused in Social Psychology from Universitas Indonesia, Indonesia; and Psychology Bachelor’s Degree from Universitas Surabaya, Indonesia with a Summa Cum Laude GPA.
Intan is a Business Analyst at Central Insight. Prior to joining Central Insight, she was a lecturer at Universitas Mercu Buana Jakarta that taught research method. She also has experiences as the lecturer assistant and research assistant at the university. She has several research experiences in social-psychology about scale adaptation and experiment guideline, and three of them were published at credible Indonesian journals. In Central Insight, she has been involved various projects in several sectors, namely digital technology, communication, agriculture, FMCG, and F&B. Intan holds Psychological Science Master’s Degree focused in Social Psychology from Universitas Indonesia, Indonesia; and Psychology Bachelor’s Degree from Universitas Surabaya, Indonesia with a Summa Cum Laude GPA.
