About Us
Central Insight is an Indonesia-focused boutique market research firm with a team of experienced B2B and B2C researchers, analysts and senior consultants.
Our staff come with very strong market experience in Indonesia and beyond. Central Insight combines strategic marketing with the nuts and bolts of market research. This hand-on approach opens up a broader discussion with our clients to catalyze game-changing solutions. Our team has in-depth expertise across industry verticals in Indonesia. We empower our team to work side by side with our client to understand better their market battlefields, and to provide immediate assistance for their business execution and implementation program across Indonesia territory. This hands-on approach opens up a new perspective on market and foster implementation program in building stronger footprints and being a game changer in the industry.



Why Work With Central Insight

Market Experts
Reaching out to other businesses is our business. Each year we conduct way over thousands B2B & B2C interviews across Indonesia.
Helping You Overtake Competition
We get out in the marketplace and talk face-to-face to your customers, competitors, and distributors and a few more to understand what drives the current trends in your. We give you clear paths to grow your business.
Fresh Perspective
We apply our market research skills to uncover the issues that really impact your business. We do not cut and paste pre-packed “research solutions”. We listen and tailor projects to fit your business needs.
More Than Just Market Research
Our consultants are able to support your market entry strategy, your product launch, your digital experience, your distributor search, your M&A scouting, and PMO. We are a lot more than just market data.
Key Team Members

Widayanti serves as Partner and Director at Central Insight. Prior to joining Central Insight, most of her experiences are industrial type research with wide industry sectors coverage; including financial, chemical, healthcare, FMCG, agriculture, textile, telecommunication, e-commerce and digital technology, lighting and electrical, electronics, (electrical) automotive, devices and machinery, building materials, logistics, energy, and education, as well as social. Widayanti has exposed to various types of research which cover all business processes; from procurement, production, distribution, to marketing and sales & promotion strategies. She builds experiences in various projects ranging from consumer insight, market potential, distribution structure and value chain analysis, market assessment, marketing strategy, market entry strategy, partner search to competitor/customer intelligence. Widayanti holds an MBA from Institut Pengembangan Manajemen Indonesia.
Rahayu Widayanti

Alexander serves as Director of Research at Central Insight. He has made significant contributions in developing consumer research design approaches. He has been exposed into several consumer research across various industry sectors. Alexander holds Psychology degree from Gadjah Mada University Indonesia, he started his stint as researcher in one of leading market research company in the world. He built experience in the agrochemical sector for more than 10 years as customer and market insight manager.
Alexander Wijayanto

Aviv is a Senior Consultant at Central Insight. He has worked in various projects as a college student in different industries both in Indonesia and overseas, from aerospace, electric & power, to heavy machinery. In his professional career, he worked at a strategy consulting firms and executed several projects: Innovation ecosystem, client’s internal assessment, cold chain logistic, (electrical) automotive, construction, F&B, chemical, healthcare, agriculture, e-commerce and digital business, and entertainment, to mention a few. Aviv holds two titles of Bachelor degree, an Indonesian title from Swiss German University and an international title from South Westphalia University of Applied Science.