In Indonesia, mystery shopping is a common type of research to evaluate customer service. There are specific guidelines for this research to assess the business and public service providers.
How effective is this type of research to evaluate and improve the customer service in your business? Find out the answer in this article.
Mystery Shopping Benefits
To evaluate the customer experience honestly, you need to hire mystery shoppers Indonesia. They will pretend to be your regular customers and visit your store.
hey will interact with your staff by asking questions and making purchases. Then, they evaluate the overall shopping experience.
So, what benefits can you get after conducting this secret research?
1. Objective Evaluation
Mystery shoppers provide you with objective feedback related to customer experience. For instance, they can inform you about the friendliness of the staff, the cleanliness of the store, and the quality of your products.
Then, you can use this feedback to identify your weaknesses. As a result, you can understand which area that needs some improvement.
2. Improve Customer Experience
Mystery shopping is an effective tool to monitor the quality of your services. Your workers do not realize that they are being evaluated. So you can gather honest data about their performance.
If they are not helpful, you can address this issue immediately. So you will be able to enhance customer experience. Even though mystery shopping does not affect sales directly, customer satisfaction does.
3. Gather Feedback
Another benefit of this research is to gather feedback, especially when you launch new products or services. Then, you can use this feedback to identify the weaknesses and find the best solution.
Working with Central Insight for Interviewing Expert
Are you looking for mystery shopping in Indonesia? Look no further. Central Insight provides a mystery shopping service to assist you in conducting this research.
We help you to hire the right mystery shoppers to evaluate your customer service. With the right shoppers and evaluation methods, we can gather objective data.
Therefore, this mystery shopping can help you to find areas that need improvement and increase customer satisfaction. Do you want to get a free consultation? Feel free to contact us by phone or fill out the form on this contact page.