Indonesian Body Fragrance industry is on an upward trajectory, with market value expected to reach IDR 6.4 trillion in 2023. Is perfume a luxury or a daily necessity? For many Indonesians, the answer is shifting towards the latter. The way people perceive fragrances is changing. No longer just an aesthetic choice, perfumes are now seen as a tool for well-being and self-care.
Indonesian Body Fragrance: Its Importance for People
With the fragrance market growing steadily, perfumes are becoming an essential part of personal care routines. But what’s next for the industry? Here are some key trends shaping the future of perfumes in Indonesia.
Premiumization – More consumers are shifting towards high-end fragrances, seeing them as an investment in self-care and identity. Luxury brands are expected to dominate the market with exclusive and long-lasting scents.
Well-Being Focus – Fragrances with mood-enhancing properties will continue to gain popularity. Aromatherapy-inspired scents that promote relaxation and positivity will appeal to wellness-conscious buyers.
Middle-Class Influence – As Indonesia’s middle class expands, so will the demand for accessible yet high-quality perfumes. Brands may introduce more mid-tier options to cater to this growing segment.
Personalization – Consumers are looking for unique, signature scents that reflect their personality. Custom fragrance options and niche perfume brands will likely gain more traction.
With these trends shaping the market, the Indonesian Body Fragrance industry is set for exciting growth. Whether through premium scents, wellness-driven fragrances, or personalized options, perfumes will continue to be an essential part of modern lifestyles.
Source: The Scent of Growth: Indonesia’s Booming Body Fragrance Industry
Anisya is a Business Analyst at Central Insight. She has experiences in Business Consulting with a demonstrated history of working in the financial services industry. She has strong professional consulting skills and has done some projects with Central Insight since she was an intern. She has delivered valuable insights to businesses across a range of industries, including financial, e-commerce, agro-products, medical equipment, engineering consulting, food and beverages processing solution, social networking service, entertainment, streaming service, digital technology, energy, chemical and more. She also provides support in gathering of all relevant data, interview sources and assists in developing proposals and reports in numerous projects. Anisya holds Communication Bachelor’s Degree focused in Public Relation from Mercu Buana University, Indonesia.
Anisya is a Business Analyst at Central Insight. She has experiences in Business Consulting with a demonstrated history of working in the financial services industry. She has strong professional consulting skills and has done some projects with Central Insight since she was an intern. She has delivered valuable insights to businesses across a range of industries, including financial, e-commerce, agro-products, medical equipment, engineering consulting, food and beverages processing solution, social networking service, entertainment, streaming service, digital technology, energy, chemical and more. She also provides support in gathering of all relevant data, interview sources and assists in developing proposals and reports in numerous projects. Anisya holds Communication Bachelor’s Degree focused in Public Relation from Mercu Buana University, Indonesia.
