Indonesia’s fruit production is a vivid reflection of its biodiversity. In 2024, the nation produced over 305.1 million quintals of fruit spanning 27 distinct varieties. Of the top 10 most produced fruits in 2024, around 40% are indigenous to the country. These include snake fruit (salak), rambutan, jackfruit, and durian. In Indonesia, these fruits are deeply rooted in local culture and cuisine.
Pineapple (27.0M quintals), Siam orange (24.7M), and durian (19.6M) also play significant roles in both domestic consumption and niche export markets. Meanwhile, papaya, avocado, rambutan, and jackfruit offer seasonal and regional diversity that supports nutrition, culinary tradition, and smallholder livelihoods.
Growing Global Demand for Exotic Fruits
These native fruits are increasingly valuable commodities. Globally, there is a growing appetite for exotic, nutrient-rich fruits with functional health benefits. Indonesia’s indigenous fruits are well-suited to meet this demand.
This diversity is a strength. It enhances food security, offers export flexibility, and provides raw materials for processed food and cosmetic industries. However, lack of standardization, fragmented value chains, and minimal cold chain infrastructure hinder progress.
To fully capitalize on this variety:
- Policies must support post-harvest innovation.
- More R&D is needed on climate-resilient fruit varieties.
- Regional branding and destination marketing can link fruit heritage with tourism.
Indonesia’s fruit sector is more than its top three crops. It is a mosaic of flavors, traditions, and untapped opportunities waiting to be nurtured into full bloom.
Ayasha is a Business Analyst at Central Insight. Before her role at Central Insight, she was a Business Analyst Intern at a leading marketing consultancy in Indonesia, where she played an active role in various end-to-end research projects within the Government and Public Services sector, utilizing both qualitative and quantitative methodologies. In her current position, she is responsible for gathering relevant data, conducting in-depth analyses, and delivering insightful reports. Ayasha holds a Bachelor of Business Management in International Business from the University of Queensland, where she received recognition for her outstanding academic achievements.
Ayasha is a Business Analyst at Central Insight. Before her role at Central Insight, she was a Business Analyst Intern at a leading marketing consultancy in Indonesia, where she played an active role in various end-to-end research projects within the Government and Public Services sector, utilizing both qualitative and quantitative methodologies. In her current position, she is responsible for gathering relevant data, conducting in-depth analyses, and delivering insightful reports. Ayasha holds a Bachelor of Business Management in International Business from the University of Queensland, where she received recognition for her outstanding academic achievements.
