The Indonesian beauty clinic market and industry are undergoing rapid transformation. With over 5,000 clinics projected by the end of 2024 and increasing demand from younger, digitally connected consumers, clinics face both massive opportunity and growing competition. As beauty standards continue to evolve, today’s consumers, especially Gen Z and Millennials, are turning to clinics for advanced aesthetic treatments that go beyond traditional skincare.
Understanding the Digital Shift in Indonesian Beauty Clinic Market
To stand out in this crowded market, beauty clinics are embracing digital marketing as a powerful tool to drive visibility, attract new clients, and retain loyal ones. Social media, influencer collaborations, and targeted digital campaigns are no longer optional, but essential. Clinics that understand how to use platforms like Instagram, TikTok, and YouTube to their advantage are achieving real, measurable growth.
Our new white paper, The Indonesian Beauty Clinic Market: Potential of Digital Marketing to Enhance Growth and Development, provides a deep dive into the key forces shaping the industry. Through rich data and real-world examples, it highlights how strategic digital marketing is helping clinics thrive in a highly competitive environment. Learn how Mikaderma Clinic grew its following by 13,400 users and increased skincare sales sixfold using TikTok. See how Blink Beauty partnered with trusted public figures to boost credibility and expand reach.
You’ll also gain valuable insights into:
- Market expansion trends, including where clinics are growing fastest across Indonesia
- Differences in treatment preferences across Gen X, Gen Y, and Gen Z
- How digital tools and platforms are influencing beauty-related decision-making
- Best practices for choosing the right type of influencer based on goals, audience, and budget
- Tactical approaches to creating campaigns that resonate and convert
Measuring Success: ROI in Digital Marketing for Beauty Clinics
As Indonesia’s beauty clinic industry grows, competition among market players intensifies. Technological advancements have made social media a key force in shaping the trajectory of the beauty industry. Nearly half the Indonesian population is active online, turning platforms like Instagram, TikTok, and YouTube into powerful tools for education, promotion, and engagement.
Read Also: Why Indonesian Beauty Clinics Are Booming in Big Cities
Whether you’re managing a chain of clinics or operating an independent practice, this white paper is your go-to resource for understanding how to scale and succeed in the digital age of Indonesian beauty clinic market. It’s designed to help beauty businesses build smarter strategies, connect authentically with consumers, and maximize marketing ROI.
Download the White Paper now.
Authors
Rahayu Widayanti
Widayanti serves as a Partner and Director at Central Insight. Prior to joining Central Insight, most of her experience was in industrial-type research, covering a wide range of industry sectors, including finance, chemicals, healthcare, FMCG, agriculture, textiles, telecommunications, e-commerce, digital technology, and many more.
Read Also: [PRESS RELEASE] Survei Produk Perawatan Kulit Berbahan Alami Merk Lokal
Malikaa Hamid Badyari
Malikaa is a Business Analyst at Central Insight. She excels in data analysis and problem solving. She is proficient using Microsoft Office software, including Word, Excel and PowerPoint. She demonstrates her ability to work both independently and collaboratively to achieve set goals. Malikaa’s adaptability is evident in her quick learning and her capacity to handle new challenges with which she has not previously dealt. She holds a Bachelor’s Degree in Urban and Regional Planning from Trisakti University with Cum Laude predicate.
Ayasha Graciella Subagdja
Ayasha is a Business Analyst at Central Insight. Prior to joining Central Insight, she was a Business Analyst Intern at a pioneering marketing consultancy in Indonesia, wherein she actively contributed to a variety of end-to-end research projects within the Government and Public Services Industry, encompassing both qualitative and quantitative methodologies. In her current role, she supports in gathering pertinent data, conducting thorough analysis, and delivering insightful reports. Ayasha holds a Bachelor of Business Management (International Business) from the University of Queensland, with recognition of outstanding academic achievement.
Malikaa is a Business Analyst at Central Insight, where she excels in data analysis and problem-solving. She is proficient in Microsoft Office software, including Word, Excel, and PowerPoint. Malikaa demonstrates her ability to work both independently and collaboratively to achieve set goals. Her adaptability is evident in her quick learning and her capacity to tackle new challenges. She holds a Bachelor’s Degree in Urban and Regional Planning from Trisakti University, graduating with Cum Laude honors.
Malikaa is a Business Analyst at Central Insight, where she excels in data analysis and problem-solving. She is proficient in Microsoft Office software, including Word, Excel, and PowerPoint. Malikaa demonstrates her ability to work both independently and collaboratively to achieve set goals. Her adaptability is evident in her quick learning and her capacity to tackle new challenges. She holds a Bachelor’s Degree in Urban and Regional Planning from Trisakti University, graduating with Cum Laude honors.
