In 2021, Indonesia’s Film Industry faced its darkest hour. Movie viewership plummeted to just 4.5 million, a staggering 46.7 million drop from 2019, as COVID-19 restrictions forced theaters to shut down. Even when they reopened, many people were hesitant to return, fearing crowded spaces. Cinema occupancy rates barely reached 15-20%, making it one of the industry’s lowest points.
Fast forward to 2024, and the story has completely changed. An estimated 80 million people are expected to visit theaters this year, marking a triumphant comeback. This resurgence can be credited to several key factors: the easing of restrictions, a renewed desire for social entertainment, and the expansion of cinemas into more regions.
How Local Films Are Dominating Indonesia’s Film Industry
For decades, Hollywood blockbusters dominated Indonesian theaters. But 2024 is proving to be a game-changer—Indonesian films now account for over 65% of total cinema audiences, an all-time high. Out of the 122 million moviegoers this year, 80 million watched local films, marking an unprecedented shift in viewing habits.
So, what’s driving this rise? Better storytelling, improved production quality, and stronger cultural connections. Films like 2nd Miracle of Cell No. 7 have captivated audiences with emotional and relatable narratives, proving that homegrown stories can rival international hits.
This shift reflects more than just box office numbers; it highlights the growing strength of Indonesia’s film industry. Indonesian audiences are increasingly showing a preference for local stories, which is helping the national film industry thrive.
With more investment, talent, and support from viewers, Indonesia’s Film Industry is no longer merely an alternative to Hollywood—it is becoming the main attraction. The resurgence of the big screen demonstrates that, despite competition from streaming platforms, the magic of cinema remains irreplaceable.
Ayasha is a Business Analyst at Central Insight. Before her role at Central Insight, she was a Business Analyst Intern at a leading marketing consultancy in Indonesia, where she played an active role in various end-to-end research projects within the Government and Public Services sector, utilizing both qualitative and quantitative methodologies. In her current position, she is responsible for gathering relevant data, conducting in-depth analyses, and delivering insightful reports. Ayasha holds a Bachelor of Business Management in International Business from the University of Queensland, where she received recognition for her outstanding academic achievements.
Ayasha is a Business Analyst at Central Insight. Before her role at Central Insight, she was a Business Analyst Intern at a leading marketing consultancy in Indonesia, where she played an active role in various end-to-end research projects within the Government and Public Services sector, utilizing both qualitative and quantitative methodologies. In her current position, she is responsible for gathering relevant data, conducting in-depth analyses, and delivering insightful reports. Ayasha holds a Bachelor of Business Management in International Business from the University of Queensland, where she received recognition for her outstanding academic achievements.
