The Indonesian Body Fragrance market is experiencing remarkable growth, with its total value reaching IDR 5.8 trillion in 2022. This upward trend is expected to continue, with an estimated 10% increase in 2023, pushing the market to IDR 6.4 trillion. But what’s fueling this expansion?
Balancing Choices in the Indonesian Body Fragrance Industry
One key factor is the increasing number of middle-class consumers who are becoming more interested in fashion and personal care. As disposable income rises, more Indonesians are willing to invest in quality perfumes to enhance their image and confidence.
Another major driver is the evolving consumer mindset post-pandemic. The COVID-19 crisis changed purchasing behavior, with people now prioritizing products that contribute to their well-being. Fragrances, known for their ability to boost mood and create a sense of luxury, have become an essential part of self-care routines.
Additionally, global fashion and beauty trends are influencing consumer preferences in Indonesia. With greater exposure to international brands through social media, local buyers are drawn to premium and niche fragrances that reflect their style.
As the market continues to grow, brands have an opportunity to cater to this rising demand by offering diverse fragrance options, from affordable daily scents to high-end luxury perfumes. The future of Indonesian Body Fragrance industry looks promising, driven by a combination of economic growth, shifting consumer preferences, and a deeper appreciation for personal grooming.
Source: The Scent of Growth: Indonesia’s Booming Body Fragrance Industry
Intan is a Business Analyst at Central Insight. Prior to joining Central Insight, she was a lecturer at Universitas Mercu Buana Jakarta that taught research method. She also has experiences as the lecturer assistant and research assistant at the university. She has several research experiences in social-psychology about scale adaptation and experiment guideline, and three of them were published at credible Indonesian journals. In Central Insight, she has been involved various projects in several sectors, namely digital technology, communication, agriculture, FMCG, and F&B. Intan holds Psychological Science Master’s Degree focused in Social Psychology from Universitas Indonesia, Indonesia; and Psychology Bachelor’s Degree from Universitas Surabaya, Indonesia with a Summa Cum Laude GPA.
Intan is a Business Analyst at Central Insight. Prior to joining Central Insight, she was a lecturer at Universitas Mercu Buana Jakarta that taught research method. She also has experiences as the lecturer assistant and research assistant at the university. She has several research experiences in social-psychology about scale adaptation and experiment guideline, and three of them were published at credible Indonesian journals. In Central Insight, she has been involved various projects in several sectors, namely digital technology, communication, agriculture, FMCG, and F&B. Intan holds Psychological Science Master’s Degree focused in Social Psychology from Universitas Indonesia, Indonesia; and Psychology Bachelor’s Degree from Universitas Surabaya, Indonesia with a Summa Cum Laude GPA.
