About Us
Central Insight is an Indonesia-focused boutique market research firm with a team of experienced B2B and B2C researchers, analysts and senior consultants.
Our staff come with very strong market experience in Indonesia and beyond. Central Insight combines strategic marketing with the nuts and bolts of market research. This hand-on approach opens up a broader discussion with our clients to catalyze game-changing solutions. Our team has in-depth expertise across industry verticals in Indonesia. We empower our team to work side by side with our client to understand better their market battlefields, and to provide immediate assistance for their business execution and implementation program across Indonesia territory. This hands-on approach opens up a new perspective on market and foster implementation program in building stronger footprints and being a game changer in the industry.



Why Work With Central Insight

Market Experts
Reaching out to other businesses is our business. Each year we conduct way over thousands B2B & B2C interviews across Indonesia.
Helping You Overtake Competition
We get out in the marketplace and talk face-to-face to your customers, competitors, and distributors and a few more to understand what drives the current trends in your. We give you clear paths to grow your business.
Fresh Perspective
We apply our market research skills to uncover the issues that really impact your business. We do not cut and paste pre-packed “research solutions”. We listen and tailor projects to fit your business needs.
More Than Just Market Research
Our consultants are able to support your market entry strategy, your product launch, your digital experience, your distributor search, your M&A scouting, and PMO. We are a lot more than just market data.
Key Team Members

Widayanti serves as Partner and Director at Central Insight. She has a strong expertise on industrial type research with wide industry sectors experience including financial, chemical, healthcare, FMCG, agriculture, textile, telecommunication, e-commerce and digital technology, lighting and electrical, electronics, (electrical) automotive, devices and machinery, building materials, construction, energy, and education, as well as social. Widayanti has exposed to various types of research which cover all business processes; from procurement, production, distribution, to marketing and sales & promotion strategies. She builds experiences in various projects ranging from consumer insight, market assessment, entry market strategy, partner search, to competitive intelligence. Widayanti holds an MBA from Institut Pengembangan Manajemen Indonesia.
Rahayu Widayanti

Aviv is a Senior Project Manager at Central Insight. He has worked in various projects as a college student in different industries both in Indonesia and Germany, from aerospace, electric & power, to heavy machinery. In his professional career, he has been exposed to several projects in various sectors: Financial, innovation ecosystem, client’s internal assessment, cold chain logistic, automotive, construction, F&B, chemical, healthcare, agriculture, e-commerce and digital business, entertainment, energy, waste management, and chemical to mention a few. He experiences in leading project execution, from managing the work with the team, gathering information and data, conducting fieldwork, to communicating with the clients. Aviv holds two titles of Bachelor degree, an Indonesian title from Swiss German University and an international title from South Westphalia University of Applied Science
Aviv Jauhary

Rifqi is a Business Development Manager at Central Insight. Prior to this, he was a Research Analyst at a local consulting firm and worked for a State-Owned Enterprises project. He has involved in several research projects during his college and has demonstrated historical of working in banking and insurance industries. During his services for Central Insight, he obtained experience by involving in projects in several industries, such as healthcare, hospitality services, agriculture, waste management, financial technology, and lubricant. He supports on gathering relevant data, conducting interviews, performing analysis and developing insightful reports. Rifqi holds Business Management Bachelor’s Degree focused in Finance from Universitas Padjadjaran, Indonesia with Cum Laude GPA.
Rifqi Faisal

Anisya is a Consultant at Central Insight. She has experiences in Business Consulting with a demonstrated history of working in the financial services industry. She has strong professional consulting skills and has done some projects with Central Insight since she was an intern. She involved in different industries, from e-commerce, fresh-agro products, medical equipment, streaming service, digital technology, energy, and chemical to mention a few. She also provides support in gathering of all relevant data, interview sources and assists in developing proposals and reports in numerous projects across industries. Anisya holds Communication Bachelor’s Degree focused in Public Relation from Mercubuana University, Indonesia with Cum Laude predicate.
Anisya Rahel Kristiana

Intan is a Consultant at Central Insight. Prior to joining Central Insight, she was a lecturer at Universitas Mercu Buana Jakarta that taught research method. She also has experiences as the lecturer assistant and research assistant at the university. She has several research experiences in social-psychology about scale adaptation and experiment guideline, and three of them were published at credible Indonesian journals. Intan holds Psychological Science Master’s Degree focused on Social Psychology from Universitas Indonesia; and her Bachelor’s Degree in Psychology from Universitas Surabaya with Cum Laude predicate.
Intan Permatasari

Malikaa is a Associate Consultant at Central Insight. In her current role, she has been involved in several industries, including FinTech, food and beverages, beauty and cosmetics, and lubricant. She excels in data analysis and problem solving, with the ability to work both independently and collaboratively to achieve set goals. She supports in conducting interviews, gathering relevant data, and developing insightful reports. Malikaa holds a Bachelor’s Degree in Urban and Regional Planning from Trisakti University with Cum Laude predicate.
Malikaa Hamid Badyari

Ayasha is a Associate Consultant at Central Insight. Prior to joining Central Insight, she was a Business Analyst Intern at a pioneering marketing consultancy in Indonesia, wherein she actively contributed to a variety of end-to-end research projects within the Government and Public Services Industry, encompassing both qualitative and quantitative methodologies. In her current role, she supports in gathering pertinent data, conducting thorough analysis, and delivering insightful reports for several industries, inclusive of beauty and cosmetics, lubricant, and chemical processing. Ayasha holds a Bachelor of Business Management (International Business) from the University of Queensland, with recognition of outstanding academic achievement.
Ayasha Graciella Subagdja

Fanea is a Associate Consultant at Central Insight, where she leverages her analytical skills to support daily research activities. She fosters close collaboration within the team to ensure successful project delivery. Her responsibilities include information and data gathering through in-depth interviews and thorough desk research. Fanea holds a Bachelor’s Degree in Mathematics from Universitas Sebelas Maret, providing her with a strong theoretical framework to tackle complex analytical challenges. This, combined with her practical experience, allows her to contribute to business growth and deliver actionable insights for clients.
Fanea Fresty Antonieta

Yusuf is a Business Analyst at Central Insight with a background in the FMCG sector. He brings valuable experience from projects focused on agriculture and lubricants, leveraging his skills in data collection, research, and analysis to inform strategic business decisions and deliver actionable insights. He combines strong problem-solving skills with effective collaboration, consistently achieving impactful project outcomes. He holds a Master’s and a Bachelor’s Degree in Agro-Industrial Technology from Universitas Brawijaya, with recognition for very satisfactory academic achievement, providing him with a solid technical foundation in the industry.